CHAPTER II: QUALITY AND GLOBAL COMPETITIVENESS

Advances in transportation technology allow raw
materials produced in one country to be used in the
manufacture of products in a second country that
are, in turn, sold to end users in a third country. For
example, leather produced in Australia might be
shipped as raw material to Italy, where it is used in
the manufacture of shoes and purses that are sold in
the United States, France, and Japan.

Australia Leather
Indonesia Leather

This means the manufacturers in Italy compete with
the manufacturers in Indonesia.

THE RELATIONSHIP BETWEEN
QUALITY AND COMPETITIVENESS


Companies that used to compete only on a local,
regional, or national level now find themselves
competing against companies from throughout the
world. Some of these companies find the
competition to be more intense than any they have
ever encountered.

Many business executives adopt the attitude that
ensuring quality is good thing to do until hard times
set in and cost cutting is necessary. During tough times, quality initiatives are often the first functions
to go. Companies that take this approach are those
that have never integrated continual quality
improvement as a normal part of doing business.
The point is made continually throughout this text
that the most valuable resources for enhancing
competitiveness are human resources.

Being competitive is also having the quality to make us a better person and applying it is very important also. To compete globally is to become proud also, because if we learn on how to become competitive individual we also have those quality.

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